Inde­pen­dent Type Foundry Advent Cal­en­dar – Day 8: Let­ters from Sweden

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Hej! Time to look at the next type foundry and this time, we travel to Scandinavia. Letters from Sweden, founded by self taught type designer Göran Söderström in 2011, is based in Stockholm and designs retail and custom typefaces for local and international clients. Instead of following an overly conceptual or even dogmatic approach, the type designs of Letters from Sweden all share a certain uncontrived, straightforward, but also crafty style.

I guess what you see [in my type­faces] is my style of draw­ing type hid­den there in the let­ters, as sim­ple as that. I live in sym­bio­sis with the type­face I’m cur­rent­ly draw­ing, and even­tu­al­ly the type­face tells me what to do and I just fol­low it.

Göran Söderström

Highlights of the library include the straightforward Lab Grotesque, the sturdy but elegant serif superfamily Ivar, strongly influenced by Times, and the geometric sans serif Rund that comes with a nice design detail: Rund’s curved strokes have subtly concave terminal shapes, as if they were cut off by a circle.

You can try out all fonts on the website by typing and even changing the font wherever there is a type sample on the site. Test fonts with a limited character set are available on request.

☞ https://lettersfromsweden.se

Screenshot Rund
Screenshot Ivar 2
Screenshot Ivar
Screenshot Lab Grotesque 3
Screenshot Lab Grotesque 2
Screenshot Lab Grotesque
Screenshot Leeters from Sweden Website 3
Screenshot Leeters from Sweden Website 2
Screenshot Leeters from Sweden Website 1

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This post is part of the Independent Type Foundry Advent Calendar 2022

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6 Webmentions

  1. Photo of Pablo Lara H Pablo Lara H
    🎄 Independent Type Foundry Advent Calendar – Day 8: Letters from Sweden @lettersfromswe by Matthias Ott @m_ott @matthiasott@mastodon.social #adventcalendar #design #typedesign #typefoundries #typography matthiasott.com/notes/independ…

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