When it comes to tracking and analyzing a website‘s traffic, Google Analytics (GA) seems to be the obvious choice: everyone knows it, it’s powerful, it’s free, it’s used by millions of sites. 53 % of sites worldwide, to be precise. No wonder many clients ask for it and many people who build websites willingly add it to the sites they build and sell.
Looks like there are many good reasons to look for alternatives to Google Analytics. And thankfully, there are quite a few these days, many of which not only provide a nice set of features but are also privacy-focused and often even cookie-free.
Here’s a short list of some interesting options. Many of them were suggested to me by all the lovely people who replied to a post of mine on Mastodon. By the way: if you ask a question on Mastodon, you’ll receive so many helpful answers – it’s wild! Imagine Twitter but with real human interaction.
Also, Pelle shared a link to a longer list of European alternatives to GA.